For over 100 years, Moorcroft Pottery has stood as a shining example of British craftsmanship, creativity, and heritage.
Started in Burslem, the Mother Town of Stoke-on-Trent, Moorcroft has produced world-renowned ceramics, entirely handmade, using traditional methods passed down through generations of skilled artisans.
Moorcroft isn’t just pottery. It’s living history.
It’s part of our identity, our pride, and our culture.
To lose Moorcroft now would be more than the closure of a factory; it would be the erasure of a vital chapter in the story of the Potteries, of British design, and of working-class ingenuity.
This is a call to action. The financial pressures of staying loyal to quality and craftsmanship in a modern world are immense, but with enough public support, we can help make sure this legacy doesn’t end here.
We owe it to the past and to future generations to preserve places like this.
Please sign the petition now and make your voice heard:
Whether you’re local to Stoke-on-Trent, a collector of Moorcroft pieces, an admirer of heritage crafts, or someone who simply believes in preserving our history, your signature matters.
Every voice counts. Every share helps. Let’s show the council and government departments involved that this iconic piece of our story is worth fighting for.
